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The MCC-201 certification exam covers a range of topics, including Marketing Cloud Connect configuration, data synchronization, lead and contact optimization, campaign management, reporting and analytics, and troubleshooting. MCC-201 exam is geared towards marketing and sales professionals, Salesforce administrators, and consultants who want to deepen their knowledge of Marketing Cloud Connect and its capabilities. MCC-201 Certification holders are recognized as experts in integrating Salesforce's marketing and sales platforms, and are highly valued by organizations looking to optimize their marketing and sales activities.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q21-Q26):

NEW QUESTION # 21
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Utilize Entry Data on a Decision Split within Journey Builder.
B. Configure activities within Automation Studio to update the purchase data.
C. Use Data Designer in Contact Builder to relate the two data extensions.
D. Create a Data Relationship in Email Studio to relate the two data extensions.

Answer: A,C

NEW QUESTION # 22
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A. Mobile Device ID
B. Loyalty Program Number
C. Email
D. CRM ID

Answer: B,D

Explanation:
To choose a subscriber key for Marketing Cloud, Northern Trail Outfitters should use a value that is unique, persistent, and channel-agnostic. A CRM ID or a loyalty program number are both good options, as they meet these criteria and can be used to identify and track subscribers across different channels and platforms. Email and mobile device ID are not good options, as they are not unique or persistent (subscribers can change their email or device) and they are specific to one channel (email or mobile). Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 23
Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers

A. Will the data file be placed on the SFTP at the same time daily?
B. Does the data extension have a data relationship?
C. Will the file have more than 5,000 rows?
D. Does someone need to be notified if an error happens on import?
E. Is the data file a delta or a historical file

Answer: A,D,E

Explanation:
Three questions that are relevant to determining a solution for automating a process of importing data from a data warehouse into Marketing Cloud are:
Is the data file a delta or a historical file? This question will help determine how to handle existing records and avoid duplication or overwrite. A delta file contains only new or updated records, while a historical file contains all records regardless of changes.
Will the data file be placed on the SFTP at the same time daily? This question will help determine how to schedule an automation or trigger an event based on file drop. If the data file is placed on the SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled Automation.
Does someone need to be notified if an error happens on import? This question will help determine how to handle errors and exceptions during import. If someone needs to be notified, then an email notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for importing data, as it is only used for creating relationships between data extensions in Email Studio. Whether the file has more than 5,000 rows or not is not relevant to determining a solution for importing data, as it does not affect how data is imported or processed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5

NEW QUESTION # 24
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Smart Capture and Triggered email messaging
B. CloudPages opt in to Event Journey
C. Existing Email Event Notification Subscription
D. Keyword opt in and SMS Messaging

Answer: D

NEW QUESTION # 25
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

A. Administrator
B. Data Manager
C. Analyst
D. Content Creator

Answer: C,D

NEW QUESTION # 26
......

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Vce MCC-201 Files | Examcollection MCC-201 Questions Answers

MCC-201 Test-king File & MCC-201 Practice Materials & MCC-201 Test Questions

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q21-Q26):

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